For over 30 years I’ve been a professional marketer for some of the biggest and best names in America. Since 1993, I have led destination marketing organizations (DMOs) in Fayetteville, N.C.; Huntington Beach, Calif., Jekyll Island, Ga.; and Lake Havasu City, Ariz.
It gives me a huge charge to improve the quality of life for local communities. Working as part of the economic development team, every area I have represented has grown annual visitation and tax revenue, as well as been positioned for even greater future success.
As a destination marketing expert, I think strategically and look beyond the immediate horizon. I invite you to check out my thoughts on the future of destination marketing organizations and how the industry needs to advance itself at www.iacvb.org.