For over 30 years I’ve been a professional marketer for some of the biggest and best names in America. Since 1993, I have led destination marketing organizations (DMOs) in Fayetteville, N.C.; Huntington Beach, Calif., Jekyll Island, Ga.; and Lake Havasu City, Ariz.
It gives me a huge charge to improve the quality of life for local communities. Working as part of the economic development team, every area I have represented has grown annual visitation and tax revenue, as well as been positioned for even greater future success.
As a destination marketing expert, I aim to merge the need for immediate results with long-range strategies that build destination competitiveness and enhance organizational productivity. I invite you to check out some of my thoughts on destination marketing at www.iacvb.org.